News & Opinion

From Marksman to Magpie

Why the global rifle industry needs to address the luxury market in a new way For anyone who knows me, it’s no secret that I like my shiny things. From timepieces to cars, to an entire collection of so-called executive toys, there is definitely a theme when it comes to my stuff. So, with a proclivity towards high-end luxury goods, I often wonder why the modern sporting rifle industry generally falls short—after all, as an avid gun enthusiast I can

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